Since 2016, I have refined my skills and dedicated my expertise to various agencies throughout New York City, working as both a Graphic Designer and an Art Director. My most significant experience has been with Weber Shandwick, where I have spent over 8 years perfecting my craft and growing my career. Throughout these experiences, I have encountered a wide range of design challenges from an endless assortment of clients and their brands. At the crux has been my passion for graphic design developing unique assets across web, social, and print for both internal and public-facing needs. My additional responsibilities have included conceptualization, team collaboration, leadership roles, the execution of brand guidelines, illustration, and client facing presentations. Please feel free to explore my personal favorite accomplishments over the years, along with additional ongoing projects.
Branding
Over the
Years
Exxon Mobil
I currently assist in the creation and development of a wide range of deliverables for Exxon Mobil, a client I have had the pleasure of working with for several years. Most notably are their annual Mining into the Future event, requiring many large scale printed assets such as truck wraps, various signage, swag items, and so much more. From engaging social media campaigns, informative PowerPoint presentations, visually striking infographics, detailed mockups, and compelling fact sheets; Exxon Mobil continues to present me with unique challenges and opportunities, ensuring that I am always prepared to meet their evolving needs.
Hilton
Hilton was a multi-year undertaking that involved the development and strategic initiation of both new and existing branding practices, all aimed at effectively showcasing their numerous accomplishments and joyful celebrations across social media. The continuous weekly tasks fostered a distinctive experience filled with back-to-back problem solving, demanding ever-evolving visuals that best expressed Hilton’s impressive and inspiring story as it constantly unfolded across the globe. From important statistics, new site signings, staff acknowledgements, various openings, as well as weekly celebrations and much more; their vibrant social media presence was truly bursting with their remarkable success and achievements.
Nespresso
Nespresso is an ongoing adventure that has covered a wide range of deliverables spanning across print, social media, and creative concepts to continue spreading the word of their delicious coffee and environmental initiatives. Social content has included original story designs for Instagram, product image editing, and maintaining influencer content to ensure best practices are met for the brand. Printed materials has been an important task due to their popular capsule recycle bags, requiring perfect specs and ever-changing design layouts for the best final product. Concept ideation for exciting pop-ups, social campaigns, and click worthy collaborations have also been a huge part of the Nespresso experience.
