Since 2016, I have refined my skills and dedicated my expertise to various agencies throughout New York City, working as both a Graphic Designer and an Art Director. My most significant experience has been with Weber Shandwick, where I have spent over 8 years perfecting my craft and growing my career. Throughout these experiences, I have encountered a wide range of design challenges from an endless assortment of clients and their brands. At the crux has been my passion for graphic design developing unique assets across web, social, and print for both internal and public-facing needs. My additional responsibilities have included conceptualization, team collaboration, leadership roles, the execution of brand guidelines, illustration, and client facing presentations. Please feel free to explore my personal favorite accomplishments over the years, along with additional ongoing projects.

Branding
Over the
Years

World Federation of Hemophilia

World Federation of Hemophilia
Essentially Charlie Candles

Essentially Charlie Candles
Fannie Mae Board Game

Fannie Mae Board Game
Dragging the Worst Tweets on HIV

Dragging the Worst Tweets on HIV

Exxon Mobil

I currently assist in the creation and development of a wide range of deliverables for Exxon Mobil, a client I have had the pleasure of working with for several years. Most notably are their annual Mining into the Future event, requiring many large scale printed assets such as truck wraps, various signage, swag items, and so much more. From engaging social media campaigns, informative PowerPoint presentations, visually striking infographics, detailed mockups, and compelling fact sheets; Exxon Mobil continues to present me with unique challenges and opportunities, ensuring that I am always prepared to meet their evolving needs.

A mobile billboard truck parked on the side of a road, featuring an advertisement for mining and the phrase 'Mining into the Future.'
A busy trade show with a large overhead sign that says, 'Come spend some downtime to learn about uptime,' above booths and people mingling. The booths include Mobil and other automotive-focused brands, with displays and informational counters.
Event poster for a mining conference in Winnemucca, Nevada, on October 12, 2023, with aerial images of a desert landscape and information about the event.
Two industrial workers in blue uniforms and yellow safety helmets, pointing upwards, in an industrial setting with metallic pipes, next to a Mobil sign promoting lubrication expertise and collaboration.
Hilton advertisement with a blue background, white line drawing of a travel document, and a plane circling it, promoting the latest trends in travel from Hilton.
A smiling elderly man standing outside in front of a display of flowers, wearing a dark grey coat, grey gloves, and a black and red checkered pattern hat with a red and white checkered headband.
Three people practicing yoga on a beach with palm trees, practicing meditation or yoga in a peaceful, sunny setting.
A promotional image for Hilton showcasing luxurious amenities at Lake Tahoe, Nevada, including a pool area with people swimming and relaxing, surrounded by buildings, trees, and a scenic mountain and lake view in the background.
A luxurious resort with a swimming pool, lounge chairs, a shaded table with an umbrella, and a white building surrounded by palm trees and lush greenery.

Hilton

Hilton was a multi-year undertaking that involved the development and strategic initiation of both new and existing branding practices, all aimed at effectively showcasing their numerous accomplishments and joyful celebrations across social media. The continuous weekly tasks fostered a distinctive experience filled with back-to-back problem solving, demanding ever-evolving visuals that best expressed Hilton’s impressive and inspiring story as it constantly unfolded across the globe. From important statistics, new site signings, staff acknowledgements, various openings, as well as weekly celebrations and much more; their vibrant social media presence was truly bursting with their remarkable success and achievements.

Nespresso

Instagram story featuring Makho Ndlovu with a green background and a cut-out photo of her smiling, wearing a beige off-shoulder dress, with text inviting viewers to hear her story and introducing her as Makho Ndlovu from Zimbabwe, associated with Nespresso and reviving origins.

Nespresso is an ongoing adventure that has covered a wide range of deliverables spanning across print, social media, and creative concepts to continue spreading the word of their delicious coffee and environmental initiatives. Social content has included original story designs for Instagram, product image editing, and maintaining influencer content to ensure best practices are met for the brand. Printed materials has been an important task due to their popular capsule recycle bags, requiring perfect specs and ever-changing design layouts for the best final product. Concept ideation for exciting pop-ups, social campaigns, and click worthy collaborations have also been a huge part of the Nespresso experience.

A promotional image for Nespresso featuring a coffee package and a coffee cup shaped like a porcelain cup, set against a lush green tropical landscape with mountains in the background.
Instagram story advertisement promoting Zimbabwe coffee, featuring a dark coffee capsule with handwritten font, tropical leaf background, and text 'Taste what coffee can do' and 'Zimbabwe'.
Recipe for Irish Latte with ingredients and directions, featuring a photo of a mug filled with Irish Latte topped with whipped cream and chocolate shavings, on a wooden table in a cafe setting.